Why should you invest in excelling in customer service
Are you yet to identify the factors that account for excellence in customer service? 56% of customers around the world have stopped doing business with a company because of one negative experience.
Truly, you can bring your brand to life by offering excellent customer service and customer experience. It is essential to understand the relative importance that customers put on attributes that can take your business to the next level. Thereafter, you can match your investment in excellence with these priorities. For example, ambiance and sales might be least valued by customers. On the contrary, low prices, variety, extensive selection, offers, and discounts are more valued! Similarly, unlike your great-looking interactive business website, maybe it’s your frontline team that can steal the deal by making the biggest impression!