The world is experiencing a rapid digital transformation which has led to a shift in how we define the customer support experience. People expect immediate responses and want to get connected with businesses quickly. Free live chat support software has evolved over the years from being simply support channel to being a dynamic platform for sales, marketing, and customer service. Having the best live chat support software can provide your business an edge over your competitors who are still only using phone and email for customer support communication. Some of the benefits you’ll experience by adding live chat to your company’s website, include being able to engage with customers in real-time, provide more personalized support, proactively reach out to customers, manage more conversations and boost sales and conversions, giving your company an overall competitive advantage. Now, let’s discuss the benefits of live chat support software in more detail.