Email is regarded as the powerful mode of communication for marketers, but it is also regarded as the most competitive tool in the b2b industry. If someone is looking to generate traffic and sales through a dedicated email marketing campaign, then they basically need cutting-edge software to automate various tasks and to work more efficiently. On the other hand, without these critical email marketing tools, one will be at a significant disadvantage compared to their competitors that are working with a more robust toolkit as a whole. According to the Global Email Marketing Software Market Size is projected to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

Thus, some of the most significant email marketing features for marketers to look for in the year 2021 are as follows:

  • Mobile Optimization

    Nowadays, users are generally opening emails on mobile devices on a daily basis, and the messages are very easy to read on the smaller screen as well. If someone fail to optimize it for mobile users, then it will have a negative impact on your email campaign click through rate. Fortunately, most of the email marketing platforms automatically optimize messages for smaller screens and provide a variety of templates designed for mobile users. As a result, these features allow users to quickly skim emails on smartphones and tablets.

  • Scalable Pricing

    Whenever someone is new to email marketing automation, then they probably don’t want to break the bank on additional features, instead of it, they will always look for a provider that offers multiple subscription tiers and makes it simple for customers to upgrade as they grow. One should always, try to find a platform with a free trial like ngDesk. As a result, it will provide you the chance to test out their software and see if it matches your needs. At the same time, one should be very careful before committing to a long-term subscription, especially if they didn’t spend much time with the service as a whole.

  • Robust Analytics

    Email marketing basically deals with all kinds of data, and different platforms offer fewer reporting features. Thus, it starts with some of the most fundamental email marketing metrics such as open rate, bounce rate, unsubscribe rate, and click-through rate. Whereas, A/B testing is another efficient way to leverage these analytics, and most of the email marketing services generally comes with a built-in testing tool. On the other hand, some go even further by supporting multivariate tests that compare three or more variants at the same time as a whole.

  • Third-party Integrations

    Most of the organizations uses wide ranges of marketing applications and subscription services, and all that you want is to integrate all those third-party marketing applications into an email marketing platform that fits into your existing tech stack. Thus, the specific integration that you are looking for will solely depend on which software your organization mostly uses. It is the seamless integrations that facilitate everything from audience segmentation and targeting to data reporting and social media messaging. As a result, it will take you far more time to perform the same tasks without third-party integrations, so these should be one of your top priorities when looking for a new email marketing services as a whole.

  • Dedicated Customer Service

    Hopefully, one won’t have to face many glitches or technical issues while using a dedicated email marketing service. With that being said, some providers offer more responsive and more helpful customer service than ever. If someone is stuck without help from their provider, one cannot resolve these problems quickly, as a result, it slows down one’s workflow and definitely provide a negative effect on outreach. One should try to find a platform that offers live chat support so that one can quickly send a message and receive an immediate response from the email marketing platform provider.

  • Marketing Automation

    If someone is running a manual email marketing campaign, then they are missing out an opportunity to develop much more efficient practices. It is the email marketing software which aids you to set up an automatic sequence for everything from welcome messages to order confirmation emails. Some of the best platforms of email marketing automation make this even easier with a drag-and-drop interface, which enables you to quickly build emails and set them up to send in response for a particular action. Every email that goes out automatically frees up a little more time for you to spend on other areas of your business.

  • Email Surveys

    Sometimes surveys appear to be an underappreciated tool for most of the digital marketers, and the email marketing platform should streamline the process of writing surveys and sending them to your list. Thus, gathering feedback shows subscribers that you’re interested in their input and provides valuable information that would definitely aids you to optimize your campaigns on an immediate basis. Without support from your email marketing service, one will have to set up surveys manually or look for a standalone survey platform as a whole. This is one more way in which a marketing automation tool can make your life easier and assists you to stay busy in interaction with your dedicated contact list.

You can go through the step-by-step process of setting up email marketing campaigns with ngDesk.

In conclusion, one can say that email marketing software appears to be the necessity in the ongoing year 2021, but every email marketing software comes with a unique set of pros and cons. With that in mind, the right provider for you depends on a number of factors including your costs, the size of your contact list, and your short and long-term email marketing goals. These are just a few key features to look out for when searching for a new email automation platform.

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