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hatbots are essentially programs built to simulate human conversations. You can create automated chat scripts that will follow a defined conversation flow with the users. Hence, the bots act as virtual assistants that can be configured to pose as human customer support agents.

Bots are being used to provide information to customers, take orders from them, or guide users to relevant sections of the website. As a result, more and more businesses are deploying chatbots today to perform a wide variety of functions. Customer service is one of them.  You have probably come across these bots at various points. Bots that appear when you are searching for specific information online. Bots that provide you directions when you are driving. Or, bots that register your complaint.

Chatbots are powered by artificial intelligence (AI) and can be configured to respond to defined scenarios. These bots are used on websites, social media platforms, and smartphone devices for various reasons. Read on to find out why you need chatbots on your website.

Why your website needs a chatbot

Chatbots enrich your customer journey in many ways. Essentially, the interaction between machines and humans follows a pre-configured pattern. Bots accept the user request, analyses the request, and then delivers the response. We can program these interactions in advance to determine how the bot will respond or the nature of requests it can handle.

Customers today seek smart and instant solutions to their issues and queries. The expectations also include prompt and personalized recommendations from the firms. Hence, chatbots provide an ideal solution for your business in terms of meeting these requirements. Further, business trends and predictive analysis report highlights that 85 percent of customer service interactions will be handled by bots in the near future.

If you are still wondering how bots can help your business, here are the top 7 reasons why your website needs a chatbot.

  1. Engage your customers

    • Chatbots generate user interest in the conversation. Structured conversation flow can enhance user experience considerably. You can also add a touch of fun element into your bot conversations to engage the users in a positive way. So, it all depends on how you script the conversation flows. Make sure to add personalized touches to the bot conversation. Users love the personalized messages. Additionally, this also helps in creating a positive association between the brand and the customer.

  2. Drive the efficiency of your customer support team

    • Chatbots ensure prompt response to user queries. Customers do not have to wait a long time to get answers to their questions. Moreover, bots can also handle conversations with multiple users at the same time. Chatbots provide round the clock assistance to your users without hiring additional manpower.

  3. Cost efficient

    • Chatbots are easy to build and deploy. You do not have to incur additional costs of deploying a bot. Additionally, you also save on hiring multiple customer service agents. Deploy your human resources to more productive tasks. Consequently, the overall customer service model is cost-efficient for your business.

  4. Automating tasks

    • Chatbots can be configured to automate specific tasks and routine processes. Bots can resolve some of the frequently asked questions effectively. You can also configure bots to accept customer bookings, provide booking confirmation details, and provide relevant product information.

  5. Innovative means of promoting your business goals

    • Bots offer an advanced and innovative technology tool required to promote your business goal. So, you can deploy artificial intelligence to handle routine tasks. You can also build bots to create efficient workflows to engage your customers.

  6. Improve your brand image

    • Intense market competition indicates you need an additional business advantage to retain your customers. Chatbots can help create a positive impression on your customers. This is primarily because bots will provide error-free customer service. Customers today love advanced technology tools. Hence, bots can ensure the loyalty of these customers.

  7. Bots can assist in collecting vital customer-related information

    • You can deploy bots to assist in extracting important information related to your customers. Bots can prompt the website users to provide the required information that will be updated to your database. Hence, this can be an effective means of fetching your user details.

Deploy ngDesk Chatbot tool for your business

Our chatbot tool is easily configurable to meet the precise needs of your business. You can easily create conversation flows and apply it on your website. What’s more, you do not need to spend much time creating these bots. So, go ahead Sign up for ngdesk today!!