re you having a hard time keeping up with your digital asset management system? If you are losing or misplacing your digital assets, the impact on cost and sales is huge. Remember, time is money and the market is changing, and so is your legacy digital asset management technology. While you cannot afford outdated, clunky workflows and manual requests, it’s time that you think about re-mapping your Digital Asset Management (DAM) strategy. As long as new technology developments continue to throw up new challenges, it’s crucial to ensure that your digital asset management system is performing optimally. After all, a lot depends on your DAM system – your business growth, risk management, productivity, adaptability, and efficiency.
Why is now the best time to improve your digital asset management system?
Generally speaking, there is no best time to improve your digital asset management technology. To stay competitive in the digital ecosystem, digital asset management software is an integral part of your business. However, it’s all about improving efficiency based on the need to maximize the benefits of digital asset management. If you have an existing digital asset management solution, you always have an opportunity to streamline workflows and improve efficiency. Whereas, if you implement a new DAM software, you need to understand the complexities of new digital asset management lifecycles, building workflows, spend extra time to examine new processes and determine the requirements.
Since existing assets are established processes, you can evaluate and alter them as needed. Moreover, DAM software for your existing digital assets eliminates the risks of wasting time in locating assets and the cost of implementation.
Essential digital asset management system practices to improve efficiency
Although obtaining ROI from your digital asset management technology is not always a straightforward calculation, the following are some core practices that will ensure efficiency and long-term success.
1. Evaluate metadata standards
Since good quality metadata is crucial to the findability of assets, ensure that metadata is consistent and keeps up to the standards. Whether manual or automated, the metadata input methods should adapt to modern metadata standards that reside in the DAM system. In order to decide the metadata standards, refer Metadata Universe guide. Moreover, review metadata capabilities that include metadata maintenance and practice so that it helps your system adopt strategies to meet business needs.
2. Ensure DAM system potential for scalability
To make your digital asset management project future-proof of technological innovations, ensure that your digital asset management software solution is scalable to a large number of media assets. Moreover, the DAM software should also easily scale by several users and additional use cases arising from new contracts.
3. Check if the DAM solution is flexible for customization
The degree of digital asset management customization can help you save costs. While digital assets fuel the business process, a custom digital management system blends seamlessly around the user’s business model. However, it’s important to understand if the DAM solution fits the business process without prohibitive performance requirements. With this in mind, understand if the DAM custom architecture integrates with most of the apps. Also, you should evaluate the complexity of the configurations. For example, if it requires to modify or embed codes or a few custom setting adjustments make it work.
4. Define catalogs and manage collections
Check if the DAM solution that you have chosen provides cataloguing, indexing and managing of digital assets and metadata efficiently. Since there are several specific users in the workplace, digital asset management cataloguing capabilities should help users save time with searchable, shared metadata catalog.
5. Scope of integration
While collaborative functions differ from DAM to DAM, a good digital asset management solution offers API for custom integrations. That is to say, you should be able to integrate the DAM with other key systems. For example, Web CMS, eCommerce, CRM, ERP, and even Adobe tools.
6. Ensure that DAM system support permissions
Another key point is to ensure that the assets should be made available to specific users who need them the most. Make sure that the DAM system supports greater permission rights to the users using the data. Ranging from basic permissions to greater permissions, consider the DAM system not only provides permissions but also protects their rights. To point out, consider the multimedia assets that require multiple levels of permissions. Notably, DAM should support permissions in terms of hi-res, low res and watermark content at the group, catalog, and individual asset levels.
7. Check if DAM system can manage video clips
Does your digital communication strategy include videos and podcast episodes? Your DAM solution must support rich media assets that include high-quality audio, video, photos, and associated metadata. Also, make sure that the DAM solution secures rights and permissions. Also, it should add value to your creative assets by making it easy to access and distribute them.
Looking to select the best DAM system for your organization? Look no further. Contact us straightaway to help you discuss your workflow and solve them with a top-notch digital asset management system.