Email Marketing Automation: 5 Key Factors to Get Started with Email Marketing Campaign for Your Business
Automated email marketing consists of series of emails you send to your prospects or customers, and it is the auto-responder that helps you to schedule emails based on your audience’s interactions with your business. As a result, email marketing automation is known as a huge time saver and automated email generally consist of high-quality and personalized content which attracts the attention of your audience. It is the email responder which segments your audience based on their interests and behavior, and also, automated email marketing yields lumpsum profits.
Automated email segmentation means endless ways you can personalize your emails, and convenient for you to send emails to your clients. Generally, there are different types of automated email like transactional emails, triggered emails, drip marketing campaigns, and email nurture. Transactional emails are the ones that you don’t need permission to send, like order and shipping confirmation.
To run a successful email marketing automation campaign, you need to follow these five key factors to gain leads and clients, and they are as follows:
1. Collect Lead Information:
To generate successful leads for your business, place lead forms throughout your website, landing pages, and ads to collect necessary information about your prospects. You can create these landing pages based on the information you want to leverage like name, email address, company, budget, and location. In the same context remember that the more fields you require leads to fill out, the more ways you will be able to personalize your automation email marketing campaigns and tread carefully, as prospects are less willing to fill out a lengthy form and may abandon if it is too large.
2. Choose A Goal:
Unlike any other marketing campaign, one needs to think about what action you want to drive your automated emails, and of course, you want great open and click-through rates, but do you want them to sign up for a demo of your product? Are you looking for conversions or a specific number of purchases? What about calling a number, making a donation, registering for another newsletter, or signing up to volunteer? Once you set the goal, you can work forward to develop the content needed for your automation campaigns.
3. Content For the Funnel:
Start with the content you already have, and what exactly perform best in terms of clicks and opens? What is a big converter? Does your sales team have any particular blog posts, case studies, or products on one page that get prospects on the hook? Once you have a cache of the existing contents, you can start filling in the gaps.
4. Monitor Touch Points:
Email is not the only way you reach out to your leads, and always remember, your automated email campaigns don’t live in a vacuum, and if these leads are being retargeted on advertisement platforms or emailed outside of the nurture campaign, always make sure not to inundate them with your brand. In other words, digital stalking is not liked by the prospects.
5. Analyze and Optimize:
Once the campaign goes live, set reasonable expectations and success metrics, and adjust as you go, as all marketing automation systems have an analytics dashboard set up for you to monitor performance, and you should keep an eye on the number of emails. It’s Great, if a lead gets qualified before reaching the end of the sales funnel. In that case decrease the number of emails in the queue to get the most relevant content on asap basis, and in the same, increase the number of automated emails to qualify prospects until they are ready to convert.
To sum up, to gain leads and prospects for your automated email marketing campaign, you need to follow the following factors religiously for your business.