id you know that social sign-in is also known as the lazy sign-in? Ask the marketers who use this tactic to target social sign-up conversions as their main goal of digital business. Also known as social sign-on, this tactic allows users to access the website using any social account IDs. For example, LinkedIn, Twitter, or Facebook. In fact, social sign-in seems to be the easiest choice available. Isn’t it? While there’s also no denying that this social proof psychology relieves the worried customers big time, social sign-in can also boost your conversion rates tremendously. 86% of users today find creating new accounts on websites as irritating. So, if you are asking users to fill up the sign-in form, you might be putting off your potential customers!
Let the facts speak louder:
- Users hate long registration forms
- 77% of respondents believe that websites should offer social logins
- 65% of consumers return to a website if they are welcomed by social login.
The social proof psychology perspective
Wondering what social proof psychology is? Essentially, social proof is the psychological phenomenon that drives actions that are largely impacted by other’s attitudes, beliefs, and behavior. For marketers, it is marketing psychology to boost conversations. That is to say, whether you realize it or not, your behavior is impacted by other’s actions, attitudes, and beliefs. For example,
- A sign-up request coupon with free gift prompts you, “I should sign-up too”.
- An empty restaurant on Friday night makes you wonder; Maybe the food isn’t that great?
- A crowded shopping mart tempts you to think, “I should check it out too!”
Unlike these, there are tons of different ways of social proofs, if channelized properly, can yield high conversions. Some of them worth mentioning are:
- Positive reviews
- Celebrity endorsements
- Social shares
- Recommendations, etc.
Why should you include social login in your marketing strategy?
Imagine when you have downloaded a third-party app, which of these options should you consider first?
- Register your account
- Sign-up with Facebook/Twitter
- Log in with Google
Obviously the second. Why? Because –
- Social authentication frees the user from the hassle of filling out online registration forms or memorizing several passwords.
- Social sign-on or social log-in being one of the most popular hacks increases the sign-up conversion rates and boosts engagement.
- Apart from simplifying logins, social sign-ups provide the demographic information of your audience profile.
- By doing social log-in, you do not lose out on reluctant users who are hesitant to create new accounts.
However, there’s a catch. By doing social log-in, you gain permission to access selected pieces of your profile information. But, the perks of sailing smoothly through account registrations and log-in outweigh as users most often won’t think twice before logging into a third-party website.
To put it simply, social sign-up is a permission-based data collection tool. By incorporating social log-in, you can view the information that the users want to share. The best part? From a business perspective, you can get access to accurate data that contain a multitude of data points. So now, you know how best you can leverage this data to identify the customer base.
3 ways social log-in can maximize conversion rates and user experience
Here are 3 ways to use social login to improve your conversion rates and maximize your user engagement, re-engage as well as retain users.
1. One-click sign-up
Instead of filling out multiple forms, ask your customer to put an email and select a password. This will not only reduce your platform’s sign-up friction but also increase your brand value. Also, you will make the subscription process easier for the subscribers as subscribers are all set with a single click sign-up button.
2. Personalize the user onboarding experience
One efficient way to activate the user rate is to personalize the onboarding flow. Interestingly, this can be done by pulling the data from Facebook via social login. Once you acquire the information, you can easily tailor the onboarding experience to create that ‘aha’ moment. Thereafter, with personalized feeds, you can send onboarding messaging tailored to the use case.
3. Push notifications
Did you know that push notifications can drive 3x more engagement unlike those who disable push? Yes, sending user notifications via push is the biggest driver of engagement that can entice the user to sign-up for your brand app. Conversely, you can also engage inactive users by delivering effective notifications that are relevant to them. Besides, this will help you reactivate your customers and get them back in the app.
Another key point is that users spend more time than usual if they log in via social sign-up. Despite encouraging quick sign-up, incorporating social log in shows that you really care for your customers. Obviously, no brainer why marketers won’t leverage the social sign-up option. Isn’t it? Considering adding social logins to your website or app? Let us help you with the best social log-in plugins that you can seamlessly integrate to suit your business needs.