When maximum people refer to a CRM (Customer Relationship Management), they are mainly referring to software that aids them to improve their relationship with their customers and sales prospects. In general, customer relationship management varies according to the department. Whereas sales representative might use it to manage their client’s ticket, a marketer uses it to analyze how the customer responds to online campaigns. A sales CRM is used by the salespeople to manage leads, and with it one can safely store client information and drive more closures. 48 percent of the sales leaders and decision-makers reported that their CRM doesn’t meet their needs, providing an insufficient, out-of-date view of customers.

Sales CRM simplify Sales:

Sales CRM is a tool that manages all touchpoints with prospects or customers all through the sales process. Touchpoints can be direct and indirect interactions between the sales representatives and their prospects or leads. The platform directly tracks the communication with the prospects, automatically organizes client data, sends a reminder to follow up with prospects, and more.

Essentially the Sales CRM simplifies the lead nurturing process and automates administrative tasks and data organizations so that sales managers can spend less time on data entry and more time building meaningful relationships with prospects.

What can a Sales CRM Help Your Business Accomplish?

Sales CRM mainly centralizes business operations, as sales reps spend their days dealing with prospect research, cold calls, and deal with field sales. Thus, without a centralized CRM system, managing every day’s work becomes an impossible task, and things become dysfunctional in every department of your office. Sales CRM is designed as a one-stop solution for all daily workflow and integrated with an existing communication channel and make it easy to manage all your tasks from a single unified platform.

This centralization of data is the only source of truth across your own company and sales rep quickly finds the most accurate, up-to-date information needed to properly follow up with a lead or close up a sale. At the same time, with the aid of Sales CRM they can seamlessly engage with prospects through various communication channels like email, phone, or the website’s chat box—without having to switch between apps or browser tabs as a whole.

How Sales CRM Can Improve Customer Data Accuracy?

It’s believed that manual data entry always results in errors, for example, if sales representative enter data manually, they might enter inaccurate data or forget to enter lead contact information. With the assistance of Sales CRM one can minimize all the errors and any action an agent takes within the app including those of initiating a sales call or sending a follow-up email. It is with ngDesk Sales CRM, those actions are displayed in a real-time activity feeds and individual contact cards. If someone is looking for specific information regarding a prospect or event, one can easily filter the feed by activity type or user.

Whereas, many Sales CRMs come equipped with data enrichment tools, and these sales tools mostly uses online databases to automatically populate detailed information into a lead’s contact card, it not only reduces the likelihood of sales representative obtaining incorrect data, but it drastically stops wastage of time and researching leads as well. Thus, a Sales CRM doesn’t just make accurate, detailed lead information more accessible but it also helps an individual to identify underlying performance or operational issues that might be affecting a company’s growth.

Identify Bottlenecks in the Sales Process

The organizations that never used a Sales CRM, for them evaluating a performance issue at times is a real challenge, as a result, they have to compile massive amounts of data into spreadsheets and wrestle with various kinds of Excel formulas in order to make sense of it all. Thus, the beauty of Sales CRM is that it can quickly handle all kinds of data analysis for you, and customer information is automatically compiled into smart reports, thus to provide insights into how your sales department is functioning as a whole.

As a result, Sales CRMs comes with the reporting capabilities and it includes the following features

  • Sales funnel analysis

    The following report will aid you to monitor where exactly sales prospects are currently sitting within the sales pipeline, and provide quick insights regarding where leads are lost or successfully acquired by your sales representative.

  • Conversion Reports

    Most often sales managers can use these reports to exactly assess how well individual sales agents are moving prospects through the pipeline, and at times, it is used to view general conversion rates across your sales team.

  • Sales Forecast

    The Sales CRM can seamlessly predict the expected revenues by analyzing the value, estimated close date, and win the very likelihood of sales in your pipeline.

  • Activity Overview Reports

    One can easily view a breakdown of the activities being performed by your sales representatives as it includes number of calls made, emails sent, appointments held, tasks completed, and more.

  • Goal Reports

    The goal reports of Sales CRM are often used to track your team’s progress towards a particular revenue goal.

From the above discussion it is very clear that one can quickly customize these reports and it is often filtered through pipeline stages, sales activity type, individual reps, and more. Depends solely on how detailed you want to get with smart reports, but one thing’s for certain that if there are any bottlenecks in your sales process or any performance issues with individual reps, your Sales CRM will seamlessly find them, and the benefits of a Sales CRM are endless.

Between automation, lead enrichment, and smart reports, your sales team will have everything they need to work more efficiently, and more productively as a whole.

In conclusion, it can be said to shorten your sales cycle with a Sales CRM, it is of absolutely necessity to build a loyal customer base, all you need to do is build a meaningful relationship with your sales prospects. It is the CRM that basically automates the administrative and data analysis tasks, and typically curtail down a sales representative’s time, as a result, they can have more time to connect with leads. Thus, a meaningful relationship can be established within a less time period, with more prospects, allowing representatives to move leads through their pipeline more quickly. If needed individual can even try a free CRM.

Planning to boost the sales of your organization with ngDesk Sales CRM, then start a free trial today!